E-learning and CoPs flourish in Real Estate
Recently, I got my password to access Ayala Land, Inc. pages for its accredited, licensed real estate brokers (yes, I am a practicing realtor officially registered with the Philippines’ premiere land developer).
I was amazed to find a well-organized, rich resource base for both continuing sales education and sales information. Would it have benefitted Ayala Land to allow brokers to contribute to the site as well for their own comments? I would have welcomed a forum for independent discussion on questions about the projects. Then perhaps, brokers can trade their own experiences on handling objections, or help mentor new agents.
Ayala Land is known to be IT-savvy; their broker information system includes daily text updates via their Memo Blaster. Pretty cool. When Ayala Land created a broker affiliation programs for the first 200 brokers, their sales kit (yes, I was already with them in 1998) was a thick, green binder. Now an entire library is on the web and literally, in the palm of our hands.
How did this new knowledge portal help improve both broker knowledge as well as broker sales? How did this portal augment Ayala Land’s drive to help professionalize the way brokers would present their products? Would like to hear from the Ayala training officers how their affiliates, especially those who are non-tech savvy, utilize this new portal. How do the brokers, on the other hand, use this portal as a tool for self-mastery?
Continuing my search, I found the Pinoy Broker’s forum using PHp BB. It looked like an unmoderated community to me. But I look through the listings,and broker’s have created hundreds of active threads. Listings (listed properties) are common, and discussions usually center on asking about property details. There is evidence of coaching and helping out, and no one person seems to hold the discussion. What does this say about growing ‘organic communities’ online?